“It’s Mad Men meets Mamet”
A play about the dark arts of manipulating the message.
For decades, the tobacco industry has been forced to duck the scientific consensus, dodge regulation, and pioneer ever more sophisticated marketing techniques as their industry (and their most loyal customers) have been choked to death. At a defining moment in history – though few of us knew it – those trade secrets were passed on to fossil fuel companies facing similar challenges on a global scale.
Delay, diminish, muddy the facts, and get the people that matter on your side – and there’s no telling how long you can keep mining, drilling and fracking for more.
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